​
At TFOK (https://www.thefruitofknowledge.com), we value your privacy. To put that into practice, we take reasonable steps toward protecting your privacy and managing your information.

​

This Privacy Policy describes the information we collect, where it comes from, how it’s used, and how it is stored.

​

This Privacy Policy also includes information to help you understand how your choices can change the collection and usage of certain information and how you can contact us with questions or concerns.

​

By using this Website, contacting us, or providing any personal information, you signify your consent to this Privacy Policy, agree to comply with its terms, and consent to our collection and usage of your personal information as described in this Privacy Policy in all cases subject to applicable law.
 

Scope

This Privacy Policy at https://www.thefruitofknowledge.com/privacey-policy-terms-conditions applies only to our website at https://www.thefruitofknowledge.com (the “Website”) and to visitors and users of our Website. It does not apply to any information we collect through channels, online or offline, other than this Website, such as phone, email, or mail operations concerning our operations, products, or services, as well as non-website marketing contacts with you.

​

For your convenience, this Website may contain links to other websites. This Privacy Policy does not apply to any third-party website or service, and you should review the privacy policies of those sites before using them because other websites may not treat information collected online in the same manner as we do. Those privacy policies may include information about viewing, editing, downloading, or removing information or opting out of certain practices. We are not responsible for those websites' privacy practices, advertising, products, or content.
 

Updates and Changes

If we decide to change our Privacy Policy, we will post those changes on this page at https://www.thefruitofknowledge.com/privacey-policy-terms-conditions.

​

If you are concerned about how your personal information is used, please visit our Website often for this and other important announcements and updates.
 

Problems/Questions

If you have questions or concerns about our Privacy Policy, contact us at https://www.thefruitofknowledge.com/contact.
 

What Information We Collect

This section includes a general description of the type of information we may collect about you. Those who wish to communicate with us but do not wish to provide personally identifiable information through the Website may contact us through the address or phone numbers provided on our Website or through our online chat function.
 

Information you provide to us

We do not seek to or intentionally collect any information you provided through this Website.
 

Information we collect about you

Even if you do not submit personal information through the Website, we gather navigational information about where visitors go on the Website and the technical efficiencies of our Website and services (such as time to connect to the Website or download pages). This information allows us to see which areas of our Website are most visited and helps us better understand the user experience. This data helps us improve the quality of the Website by recognizing and delivering more of the features, areas, and services our visitors prefer.

​

In gathering information, we may collect personally identifiable and non-personally identifiable information (such as domain type, browser type and version, service provider and IP address, referring/exit pages, operating system, date/time stamp, and click-stream data). We collect this information to perform any contract you may have with us and to serve our legitimate business interests.

​

We may also create and use electronic records to compile statistics about how our visitors collectively interact with our Website by collecting, aggregating, and using information from or about you, such as data about the type of browser and operating system used, which web pages you view, the time and duration or your visits to our Website, the search queries you use on this Website, whether you clicked on any items or links on the Website, whether you have clicked on any links in any emails sent from us or third parties on our behalf, whether you have chosen to opt-out of certain services or information sharing, and whether you have viewed or ordered certain products or services, to improve our products and services. We collect this information to perform any contract you may have with us and in service of our legitimate business interests.

​

We may obtain information about you from outside sources. For example, we may obtain commercially available information about you from third parties, such as credit information to prevent fraud or purchase email lists for advertising and marketing purposes. We collect this information to perform any contract you may have with us and in service of our legitimate business interests.

​

If you access the Website using a device, we may collect the following device data:

​

Device Type

Operating System

Unique device identifiers

Device settings

Geo-location data

IP addresses

Browser type

Browser ID

Clickstream data

User workflow progress

Other (text field)

​​

We collect this information to perform any contract you may have with us and to serve our legitimate business interests.

We use analytics software to track website usage (pages, forms, and files) and traffic (referring page, pages visited, and exit page) to help us understand how users use the Website.

We use the following analytics tools:

Google Analytics, SemRush



Each of these companies has its privacy policy governing their use of data.

We collect this information to perform any contract you may have with us and to serve our legitimate business interests.
 

How We Use Personal Information

We collect personal information so that we can:

Operate and improve our Website

Operate our business

Improve our goods and services

Communicate with you

Ensure compliance with the law



Operate and Improve our Website
Here are some examples of what we mean by operate and improve our Website:

Keep the Website Running

Personalize your website experience

Provide support and respond to questions from users and Website visitors

Maintain security of information and data

Address network functioning, engineering, and troubleshooting issues

Prevent fraud

Process payments

Grant access to the Website

Register user accounts

Attribute content to the right person



Improve our Website
Improve, personalize, and expand our website

Personalize experiences

Understand and analyze how you use our website

Learn about users’ needs

Track traffic patterns and Website usage

Customize our recommendations and promotions for you



Operate our Business
Here are some examples of what we mean by operating our business:

Keep TFOK running

Provide our offerings

Comply with legal requirements

Fulfill orders and deliveries

Recruit team members

Administer our business and keep proper records

Engage in the sale of all or part of our business



Improve our goods and services
Here are some examples of what we mean by improving our goods and services:

Develop new products, services, or features

Measure, support, and improve our offerings

Analyze trends and research to improve our products and services



Communicate with you
Here are some examples of what we mean by communicating with you directly or through one of our partners:

Provide customer service

Email you, mail you, or contact you in other ways you approve, such as phone or text

Provide updates and other information relating to the Website

Send you marketing messages

Send surveys

Launch and operate promotions

Suggest products or services of interest

Contact you for research or informational purposes

Enable online registration and provide customer service to registration

Email newsletters



Ensure compliance with the law
Prevent fraud

Investigate atypical usage

Investigate claims and/or legal actions, violations of law or agreements, and compliance with relevant applicable laws and legal process

Comply with law

Prevent fraud and reduce credit risks

Cooperate with police and other governmental authorities when subject to judicial or administrative process (such as a subpoena) or as provided by law

Respond to civil or criminal investigations, claims, or lawsuits

Respond as we believe is necessary or appropriate to prevent physical harm or financial loss

Protect the rights, property, or safety of visitors to the Website or the public

Resolve disputes



How We Share Personal Information

We do not share your personal information outside the Company except as required by law or as disclosed elsewhere in this Privacy Policy.
 

Location of Personal Information

We must, of course, store and process your data somewhere.

We store or process your data only in the United States.
 

How We Secure Information

We believe in providing all our online visitors a safe and secure experience. To that end, we have implemented security measures to protect the information collected from you. We maintain reasonable physical and electronic safeguards designed to limit unauthorized access to your personally identifiable information and to protect you against the criminal misuse of that information.

While we use these security measures to protect your information, please remember that no data transmitted over the Internet or stored and used for business purposes can ever be completely secure. No security measures are perfect or impenetrable. We cannot guarantee:

that your information will only be viewed by approved people

that information you share will remain private

that information you share will not become publicly available

You can reduce the chances of these things happening by using a strong password, not reusing passwords, and protecting your devices against viruses and other malware.
 

Business Transactions
If we sell our assets or merge with another company, or if our company goes out of business, user information used by the industry will be one of our assets that might be transferred to our successor. You consent to that successor's use of your information, subject to the terms of this Privacy Policy.
 

Access and Choice
You have choices about the information we collect.

If you do not want to agree to how we've said that we might use your personal information, your first and best step is to not submit any of that information to us.

Suppose you do not want to receive emails we send, including those with information or promotions. You can unsubscribe from those emails by clicking the link, responding with "unsubscribe," or contacting the "help" email address below.

​

If you do not want to receive other marketing materials from us or if you do not want us to share your personal information with other entities as described in this Privacy Policy, please send us your name, address, and email address, together with a statement that you want to opt-out from information sharing or receiving materials (or both).

Please use this page to communicate your request:

https://www.thefruitofknowledge.com/contact
 

or

send your information and request to:

401 Ryland Street, Suite 200-A, Reno, NV 89502, USA
 

Children’s Personal Information

This Website is not intended for use by children under 13. Children under 13 may not use or submit any information to the Website, and their guardians should not permit them to do so. The Company does not seek to or intentionally collect personal information from children under 13. If such a child or their guardian alerts us, we will take reasonable steps to delete such information as quickly as possible.


 

JURISDICTION-SPECIFIC PROVISIONS

The provisions in the following sections reflect requirements of various legal jurisdictions that may apply to some users but not others. Because our users may access the Website from anywhere, we exert a meaningful effort to comply with all of the laws to which we are subject. If you are not the intended subject of a particular section, then those terms will not apply to you or your website usage.


 

US State Privacy Rights

If you are a resident of one of the US states below and the Website processes personal information about you subject to privacy laws specific to your state, you have certain rights with respect to that information, in all cases subject to state law. Some state privacy laws are relatively new, so the correct interpretation of these laws is not yet settled in some cases. In those cases, we will make a good-faith effort to comply with the law.


 

COLORADO

This section applies only if you are a Colorado resident and we (1) (A) do business in Colorado or (B) produce products or services that are targeted to Colorado residents and (2) (A) during a calendar year, control or process personal data of at least 100,000 Colorado residents or (B) control or process personal data of at least 25,000 Colorado residents and derive revenue or receive a financial benefit from the sale of personal data.

You have the following rights:

1. A right of knowledge - you may ask that we confirm whether or not we are processing your data.

2. A right of access—You may ask to access your personal data we are processing or to receive a copy of the personal data that you previously provided to us in a portable and, to the extent technically feasible, readily usable format.

3. A right of correction—You may correct inaccuracies in your personal data, taking into account the nature of that data and the purposes of processing that data.

4. You have a right of deletion. You may ask that we delete personal data provided by or obtained about you.

5. A right of opt-out - you may opt out of the processing of the personal data for purposes of (1) targeted advertising, (2) the sale of personal data, or (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. You also have the right to opt-out using a universal opt-out mechanism that meets the technical standards the state attorney general will establish.

6. A right to appeal—You have the right to appeal a company decision not to fulfill any of these requests.

We have the following related obligations, subject to applicable law:

1. Timely response to your requests.

We have to respond to your requests without undue delay, but in all cases, within 45 days of receipt.

We may extend the response period once by 45 additional days when reasonably necessary, taking into account the complexity and number of your requests, so long as we inform you of any extension within the initial 45-day response period, together with the reason for the extension.

If we decline to act on your request, we must inform you without undue delay, but in all cases and at the latest within 45 days of receipt of the request, including the justification for declining to take action and instructions for how to appeal our decision.

Generally, we will provide information in response to your requests without charge, up to once annually per user.

2. Appeal mechanism.

We have to establish a process for you to appeal our refusal to act on a request within a reasonable period of time after you receive our decision not to act.

We have to make the appeal process conspicuously available and similar to the process for submitting requests to initiate action. You may appeal our decision by replying to our decision or by making a new request to appeal that decision.

Within 45 days of receiving an appeal, we must inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.

We may extend the response period once by 60 additional days when reasonably necessary, taking into account the complexity and number of your requests, so long as we inform you of any extension within the initial 45-day response period, together with the reason for the extension.

If the appeal is denied, we will also provide you with an online mechanism, if available, or another method through which you may contact the state attorney general to submit a complaint.

Under Colorado law, you can opt in to process your data for targeted advertising or selling personal data on the terms described in detail in this privacy policy. Even after you provide opt-in consent, you may withdraw your consent by using the opt-out procedures described in this privacy policy. This disclosure will also be included where you can opt in as described in this paragraph.

We do not “sell” personal information as defined by Colorado law, and we do not process your personal data for targeted advertising.

Please make any of your requests under Colorado law, as applicable, using one of these methods:

https://www.thefruitofknowledge.com/contact
 

401 Ryland Street, Suite 200-A, Reno, NV 89502, USA
 

CONNECTICUT

This section applies only if you are a Connecticut resident and we (1) (A) do business in Connecticut or (B) produce products or services that are targeted to Connecticut residents; and (2) during the prior calendar year, controlled or processed the personal data of (A) at least 100,000 Connecticut residents; or (B) (i) at least 25,000 or more Connecticut residents and (ii) we derived over 25% of our gross revenue from the sale of personal data.

You have the following rights:

1. A right of knowledge - you may ask that we confirm whether or not we are processing your data.

2. A right of access—You may ask to access your personal data we are processing or to receive a copy of the personal data that you previously provided to us in a portable and, to the extent technically feasible, readily usable format.

3. A right of correction—You may correct inaccuracies in your personal data, taking into account the nature of that data and the purposes of processing that data.

4. You have a right of deletion. You may ask that we delete personal data provided by or obtained about you.

5. A right of opt-out - you may opt out of the processing of the personal data for purposes of (1) targeted advertising, (2) the sale of personal data, or (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.

6. A right to appeal- you can appeal a company's decision not to fulfill any of these requests.

We have the following related obligations, subject to applicable law:

1. Timely response to your requests.

We must respond to your requests without undue delay, but in all cases, within 45 days of receipt.

We may extend the response period once by 45 additional days when reasonably necessary, taking into account the complexity and number of your requests, so long as we inform you of any extension within the initial 45-day response period, together with the reason for the extension.

If we decline to act on your request, we must inform you without undue delay, but in all cases and at the latest within 45 days of receipt of the request, including the justification for declining to take action and instructions for how to appeal our decision.

We will generally provide information in response to your requests without charge, up to once annually per user.

2. Appeal mechanism.

We have to establish a process for you to appeal our refusal to act on a request within a reasonable period of time after you receive our decision not to act.

We have to make the appeal process conspicuously available and similar to the process for submitting requests to initiate action.

Within 60 days of receipt of an appeal, we must inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.

If the appeal is denied, we will also provide you with an online mechanism, if available, or other methods through which you may contact the state attorney general to submit a complaint.

We do not “sell” personal information as defined by Connecticut law, and we do not process your personal data for targeted advertising.

Please make any of your requests under Connecticut law, as applicable, using one of these methods:

https://www.thefruitofknowledge.com/contact
 

401 Ryland Street, Suite 200-A, Reno, NV 89502, USA UTAH

This section applies only if you are a Utah resident and we (1) (A) do business in Utah or (B) produce products or services that are targeted to Utah residents; (2) earn at least $25 million in annual revenue; and (3) during the prior calendar year, controlled or processed the personal data of (A) at least 100,000 Utah residents; or (B) (i) at least 2 5,000 Utah residents and (ii) we derived over 25% of our gross revenue from the sale of personal data.

​

You have the following rights:

1. A right of knowledge - you may ask that we confirm whether or not we are processing your data.

2. A right of access—You may ask to access your personal data we are processing or to receive a copy of the personal data that you previously provided to us in a portable and, to the extent technically feasible, readily usable format.

3. A right of deletion - you may ask that we delete personal data provided by you.

4. A right of opt-out - you may opt out of processing personal data for purposes of (1) targeted advertising or the sale of personal data.

We have the following related obligations, subject to applicable law:

1. Timely response to your requests.

We must respond to your request without undue delay, but in all cases, within 45 days of receipt.

We may extend the response period once by 45 additional days when reasonably necessary, taking into account the complexity and number of your requests, so long as we inform you of any extension within the initial 45-day response period, together with the reason for the extension.

If we decline to act on your request, we must inform you without undue delay, but in all cases and at the latest within 45 days of receipt of the request, including the justification for declining to take action and instructions for how to appeal our decision.

Generally, we will provide information in response to your requests without charge, up to once annually per user.

We do not “sell” personal information as defined by Utah law nor process your data for targeted advertising.

We do not process sensitive personal information as defined by Utah law.



Please make any of your requests under Utah law, as applicable, using one of these methods:

https://www.thefruitofknowledge.com/contact
 

401 Ryland Street, Suite 200-A, Reno, NV 89502, USA
 

IOWA

This section applies only if you are an Iowa resident and we (1) (A) do business in Iowa or (B) produce products or services that are targeted to Iowa residents; and (2) during the prior calendar year, controlled or processed the personal data of (A) at least 100,000 Iowa residents; or (B) (i) at least 25,000 Iowa residents and (ii) we derived over 50% of our gross revenue from the sale of personal data.

You have the following rights:

1. A right of knowledge - you may ask that we confirm whether or not we are processing your data.

2. A right of access—You may ask to access the data we are processing or to receive a copy of the personal data that you previously provided to us in a portable and, to the extent technically feasible, readily usable format.

3. A right of opt-out - you may opt out of the sale of personal data.

We have the following related obligations, subject to applicable law:

1. Timely response to your requests.

We must respond to your request without undue delay, but in any case, within 90 days of receipt.

We may extend the response period once by 45 additional days when reasonably necessary, taking into account the complexity and number of your requests, so long as we inform you of any extension within the initial 90-day response period, together with the reason for the extension.

If we decline to act on your request, we must inform you without undue delay, but in any case within 90 days of receipt of the request, including the justification for declining to take action and instructions for how to appeal our decision.

Generally, we will provide information in response to your requests without charge, up to twice annually per user.

2. Appeal mechanism

We have to establish a process for you to appeal our refusal to act on a request within a reasonable period of time after you receive our decision not to act.

We have to make the appeal process conspicuously available and similar to the process for submitting requests to initiate action.

Within 60 days of receipt of an appeal, we must inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.

If the appeal is denied, we will also provide you with an online mechanism, if available, or other methods through which you may contact the state attorney general to submit a complaint.

We do not “sell” personal information as defined by Iowa law.

We do not process sensitive personal information as defined by Iowa law nor process your data for targeted advertising.

Please make any of your requests under Iowa law, as applicable, using one of these methods:

https://www.thefruitofknowledge.com/contact
 

401 Ryland Street, Suite 200-A, Reno, NV 89502, USA
 

VIRGINIA

This section applies only if you are a Virginia resident and we (1) (A) do business in Virginia or (B) produce products or services that are targeted to Virginia residents and (2) (A) during a calendar year, control or process personal data of at least 100,000 Virginia residents or (B) control or process personal data of at least 25,000 Virginia residents and derive over 50 percent of our gross revenue from the sale of personal data.

You have the following rights:

1. A right of knowledge - you may ask that we confirm whether or not we are processing your data.

2. A right of access—You may ask to access the data we are processing or to receive a copy of the personal data that you previously provided to us in a portable and, to the extent technically feasible, readily usable format.

3. A right of correction—You may correct inaccuracies in your data, considering the nature of that data and the purposes of processing that data.

4. You have a right of deletion. You may ask that we delete personal data provided by or obtained about you.

5. A right of opt-out - you may opt out of the processing of the personal data for purposes of (1) targeted advertising, (2) the sale of personal data, or (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.

6. You can appeal a company's decision not to fulfill your request.

We have the following related obligations, subject to applicable law:

1. Timely response

We must respond to your request without undue delay, but in all cases, within 45 days of receipt.

We may extend the response period once by 45 additional days when reasonably necessary, taking into account the complexity and number of your requests, so long as we inform you of any extension within the initial 45-day response period, together with the reason for the extension.

If we decline to act on your request, we must inform you without delay, but in all cases and at the latest within 45 days of receipt of the request, including the justification for declining to take action and instructions for how to appeal our decision.

We will generally provide information in response to your requests without charge, up to twice annually per user.

2. Appeal mechanism

We have to establish a process for you to appeal our refusal to act on a request within a reasonable period of time after you receive our decision not to act.

We have to make the appeal process conspicuously available and similar to the process for submitting requests to initiate action.

Within 60 days of receipt of an appeal, we must inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.

If the appeal is denied, we will also provide you with an online mechanism, if available, or other methods through which you may contact the state attorney general to submit a complaint.

Please make any of your requests under Virginia law, as applicable, using one of these methods:                     

https://www.thefruitofknowledge.com/contact
 

401 Ryland Street, Suite 200-A, Reno, NV 89502, USA
 

GDPR Privacy Rights

If you are a resident of one of the EU countries or other covered nations and the Website processes personal information about you subject to the GDPR, you have certain rights concerning that information, in all cases subject to applicable law. Some questions of GDPR applicability to non-EU businesses are relatively new, so the correct interpretation of these laws is not yet settled in some cases. In those cases, we will make a good-faith effort to comply with the applicable law.

This section applies only if you are an EU resident and we (1) are established in the EU and a data controller or processor; (2) are processing personal data of data subjects who are in the EU, where the processing activities are related to (a) the offering of goods or services, paid or free, to consumers in the EU; or (b) the monitoring of behavior that takes place within the EU. (GDPR or analogous rights and obligations also apply to persons in the EEA, UK, or Switzerland.)


 

You have the following rights:

1. You have a right to information. You may ask that we confirm whether or not we are processing your data.

2. A right of access—You may ask to access the personal data we are processing or to receive a copy of the personal data that you previously provided to us in a portable and machine-readable format.

3. A right of correction - you may correct incorrect, inaccurate, or incomplete personal data.

4. A right of deletion—You may ask that we delete personal data that is no longer needed or if processing it is unlawful.

5. A right of opt-out - you may opt out of processing personal data for marketing purposes or on specific grounds relating to your situation.

6. A right of restriction—You may request that the processing of your data be restricted in specific cases.

7. A right to human oversight of automated processing or decision-making, including a right of participation and a right to appeal.

Please make any of your requests under EU law, as applicable, using one of these methods:

https://www.thefruitofknowledge.com/contact
 

401 Ryland Street, Suite 200-A, Reno, NV 89502, USA
 

We have the following related obligations, subject to applicable law:

1. Timely response to your requests.

We must respond to your requests without undue delay and, in any event, within one month of receipt. We may extend that period by two months when necessary, considering the complexity and number of the requests. We must inform you of any such extension within one month of receipt of your request and the reasons for the delay.

In general, we will provide information in response to your requests without charge unless the requests are unfounded, excessive, or repetitive. In those cases, we may refuse your request without paying a reasonable fee.

2. We have the following obligations:

To process data lawfully, fairly, and in a transparent manner

To process data in connection with the limited purpose for which it was provided

To minimize the data collected concerning the purpose of its processing

To keep data accurate and up-to-date

To limit the storage of data when no longer needed

To keep data secure and protected against unauthorized or unlawful processing and accidental loss, destruction, or damage


 

3. If there’s a data breach, we must notify users “as quickly as possible.” We have 72 hours to notify the appropriate supervisory authority. Note that there is no applicable supervisory authority if we are not established or operating in the EU.

4. If we are required to appoint a data protection officer, we must also provide you with the identity and contact information of the data processing officer.

Data Protection Officer: CJ Rapp

DPO contact information: cj@thefruitofknowldge.com

401 Ryland Street, Suite 200-A, Reno, NV 89502, USA
 



Updated: June 27, 2024